How a non-medical home care franchise network built 44.9 million search impressions, 428,000 organic clicks, and a measurable revenue gap between the offices working with us and the ones that weren't — while using Meta Ads to sidestep the national lead generation companies dominating Google.
Non-medical home care is one of the most competitive and emotionally charged search categories in local marketing. Families searching for care for a parent or loved one are making high-stakes decisions quickly, often without much time to research. If you're not visible at that moment, you don't exist.
This franchise network had strong brand recognition within their system but inconsistent digital visibility across locations. Some offices were generating leads through their own efforts. Others were virtually invisible online. The opportunity was clear: build a scalable SEO and advertising strategy that could lift the whole network and prove the value with real revenue data.
Franchise marketing requires thinking at two levels simultaneously — the brand as a whole and each individual location within it. We built an SEO and advertising strategy that served both, creating shared infrastructure that scaled across offices while keeping local visibility sharp for each one. This engagement is a true strategic partnership — we work directly with each office owner and alongside the franchise's marketing team, which means strategy stays aligned at every level from the corporate vision down to the individual market.
A little over half the franchise offices in this network work with us. Across a two-year tracking window, the comparative results reveal a clear performance gap. Offices utilizing our integrated network optimization strategies saw consistent monthly compounding visibility, whereas separate regional locations that abstained held completely flat or declined.
Organic search impressions grew steadily from launch to over 4 million per month at peak, with consistent upward momentum throughout the engagement. The content strategy built during this period created a compounding foundation — pages that continue to generate visibility long after they're published.
Bringing a consistent Google Ads structure across participating franchise locations transformed what had been a scattered, inconsistent effort into a reliable lead generation system. Conversion rate jumped 64.8% while cost per click held at $4.59 — efficient spend producing real leads at a predictable cost.
Home care is a category where national lead generation companies spend heavily on Google, buying leads in bulk and reselling them to franchisees at a premium. Rather than fighting that battle on their terms, we added Meta Ads across several offices to diversify the channel mix and reach families earlier — before they start searching, and before the lead aggregators get to them first. The cost per lead came in at $37.84, meaningfully below the Google Ads benchmark and without the competition from national platforms that inflates Google's auction.
We'll look at where your business stands online, what your competitors are doing, and give you a straight answer on what it would take to close the gap. No pitch. No pressure.
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