How a local fence company went from scattered visibility and expensive clicks to 21 #1 search rankings, 259 first-page positions, and a Google Ads campaign that cut cost per conversion by 60% — all within 15 months.
This fence company had years of experience, a loyal customer base, and excellent work to show for it. What they didn't have was digital visibility. Their website wasn't ranking for the terms that mattered, their Google Ads were burning budget without reliable results, and their closest competitors were showing up everywhere they weren't.
The goal was clear: build the kind of search presence that makes a local company the obvious choice when someone needs a fence — and make paid advertising work hard enough to generate consistent leads while SEO built momentum in the background.
We launched SEO and Google Ads simultaneously, built around the same core goal: make this company the most visible fencing business in their market. The channels reinforce each other — organic rankings build long-term authority while paid ads capture high-intent leads right now.
The search engine visibility index climbed consistently every month from launch with no plateau. Rankings that improved outpaced rankings that declined more than 2 to 1. The business now dominates its local market across every relevant search variation — service types, locations, and comparison searches included.
913 net rankings gained. 21 at position #1. 259 on page one. The numbers tell a clear story.
The Google Ads rebuild didn't just improve the numbers — it changed what the numbers meant. A 23.6% conversion rate on over 3,500 clicks tells a different story than raw impressions. Cost per conversion dropped 60.3% while total conversions increased 125.5%. The campaign is now a reliable, scalable lead source — not a budget question mark.
We'll look at where your business stands online, what your competitors are doing, and give you a straight answer on what it would take to close the gap. No pitch. No pressure.
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