Consulting & Fractional CMO

Sometimes you don't need someone to take over. You need someone to think it through with you.

Maybe you have an agency running your ads and you're not sure if what they're telling you adds up. Maybe you're about to invest in a website redesign and want an outside perspective before you commit. Maybe you're trying to understand your competitive landscape before launching a new product or service.

These are real problems that don't always require a full retainer to solve. That's what our consulting is for.

THREE SITUATIONS THIS IS BUILT FOR

You have an agency running your ads and want someone in your corner to evaluate what they're doing.

You're about to invest in a website or campaign and want an outside perspective before committing.

You need marketing leadership without a full-time hire — ongoing strategy, vendor evaluation, direction.

What we consult on

Four engagements where an outside perspective moves things forward.

We work with businesses on a focused set of consulting engagements — ones where we have enough expertise and context to genuinely move the needle. We’re not generalist consultants. We’re marketers with deep experience in specific areas who can be honest about what we know and what we don’t.

We know how agencies operate from the inside. Which means when you hire us to evaluate another agency, we know exactly what to look for — and what to ask.

Consulting Engagements

Where we can genuinely help.

Advertising strategy & oversight

If you have an agency managing campaigns and want someone in your corner who can evaluate their work, ask the right questions, and tell you whether the results are actually good.

Website design projects

Strategic input on structure, conversion flow, messaging, and platform decisions before a build begins. Getting the brief right before money is spent.

Product, service & competitor analysis

Entering a new market, launching something new, or trying to understand why a competitor is outperforming you. A clear, honest picture of what you're working with.

Fractional CMO

For businesses that need marketing leadership without a full-time hire. Strategy, vendor evaluation, and keeping marketing aligned with business goals.

IS CONSULTING THE RIGHT FIT?

It depends on what you actually need.

✓ CONSULTING FITS
→ FULL SERVICE FITS BETTER

We’ll tell you which one makes sense when we talk. If you need full service and consulting would shortchange you, we’ll say so.


FRACTIONAL CMO — THE LONGER ENGAGEMENT

Senior marketing judgment without the full-time hire.

Being clear about what this is

Consulting is not a lower-cost alternative.

Consulting is not a lower-cost alternative to working with us on SEO, advertising, or website design. If you need someone to actually run your campaigns, build your site, or manage your marketing, those are separate engagements.

We’ll always be upfront about which one you actually need, and we won’t steer you toward consulting when a full-service engagement would serve you better.

If we're reviewing your ad strategy and it becomes clear the work needs a full rebuild, we'll say so. We won't push you toward a larger engagement just to grow the account — but we won't pretend the problem is smaller than it is either.

How we price it

Clear scope before anything starts.

Consulting is available at an hourly rate or as a fixed project fee depending on the scope. We’ll scope the work clearly before anything starts so there are no surprises. Fractional CMO engagements are structured based on time commitment and what the role requires.

Hourly Rate

Best for focused, time-limited questions. A strategy call, an ad account review, a competitive analysis. You pay for the time, we give you our full attention and honest assessment.

Rate shared on enquiry — depends on scope and involvement.

Fixed Project Rate

Better for defined engagements — a full ad account audit, a pre-built website strategy, or a competitor analysis.

We agree on scope and deliverables before we start, and you know exactly what you're getting.

On fractional CMO Pricing

Fractional CMO engagements are structured based on the time commitment and responsibilities involved — typically a monthly arrangement. Reach out and we’ll scope it together based on what your business actually needs.

Let's build something real.

Tell us about your business. We’ll look at what’s working, what isn’t, and where there’s room to grow — no pressure, just clarity.

Or text us — we actually respond.

Name

Consulting Questions.

Can I hire you for consulting instead of a full service engagement?

It depends on what you actually need. If you need strategy, a second opinion, or oversight of work being done elsewhere, consulting is a good fit. If you need someone to execute, run campaigns, or build something, a full service engagement will serve you better. We’ll tell you which one makes sense when we talk.

Regular consulting tends to be project-based or episodic. Fractional CMO work is more ongoing. We step into a part-time marketing leadership role, helping set strategy, evaluate vendors, guide internal teams, and keep marketing aligned with where the business is going. It’s a good fit for growing businesses that need senior marketing judgment without a full-time hire.

Sometimes. Our consulting is most valuable when we have direct experience in your market. If we don’t, we’ll tell you that upfront rather than pretend we do.

Either an hourly rate or a fixed project fee depending on the scope. We’ll agree on the structure before anything starts.

That happens sometimes, and we’re straightforward about it when it does. If we’re reviewing your ad strategy and it becomes clear the work needs a full rebuild, we’ll say so. We won’t push you toward a larger engagement just to grow the account.