WE EARN IT EVERY MONTH
ALWAYS. NO HANDOFFS.
The people who built it are the people doing it.
Emily and Andrew started A & Em because they believed there was a better way to run an agency — one built on real relationships, genuine expertise, and work you can be proud of.
Between them they have more than 15 years of experience in paid search, paid social, SEO, content strategy, and brand development. They also work inside a white label agency — which means they know how campaigns actually get built, not just pitched.
When you email us, Emily or Andrew responds. When you have a strategy call, Emily or Andrew is on it. That’s not a sales pitch — it’s how we’re built.
Five reasons why people stay with us.
Emily and Andrew are involved in every campaign, every strategy call, and every decision. You get the capabilities of a full-service agency with the accountability that only comes from working directly with the people who built it.
We don't serve everyone. We serve industries we know well — which means we understand your customers, your competition, and what actually moves the needle in your market.
No ticketing systems. No waiting three days for a response. We're accessible, responsive, and treat your business like it matters — because it does. Text us if you want.
You'll always know what we're doing, why we're doing it, and what it's producing. No vanity metrics, no confusing dashboards. Just reporting you can actually use to make decisions.
Markets change. Platforms change. We stay ahead of those shifts and adjust your strategy accordingly — without waiting for a quarterly review to do it.
Real people.
No handoffs. Ever.
Most agencies have a process. We have a practice. The person on your first call is the person building your strategy and implementing it. No account managers. No junior team. No surprises.
We don’t serve everyone. We serve industries where we’ve built real expertise — which means we understand your customers, your competition, and what actually moves the needle in your market. If you’re tired of working with agencies that don’t understand your world, we built this for you.
Home care agencies, assisted living, adult day care, and non-medical home care providers.
Roofing, HVAC, plumbing, landscaping, and other residential service businesses.
Brands looking to grow through paid and organic channels with real attribution.
Med spas, aesthetics clinics, and fitness studios with local and regional reach goals.
Agents and brokerages building consistent lead pipelines in competitive markets.
Not sure if we're a fit? Reach out. We'll tell you honestly whether we can help.
We use what works in your market — not a fixed playbook.
Prospecting and retargeting built for your customer. We follow the data, not a preferred platform.
Traditional SEO plus answer engine optimization for AI and voice search. Built for how people actually search now.
Print, direct mail, referral programs. When digital isn't the whole answer, we don't pretend it is.
Website design, development, hosting, and purpose-built landing pages that convert a click into a conversation.
We don’t cherry-pick our best case. These are representative outcomes across the range of clients we work with — different industries, different starting points, consistent results.
Increase in qualified client inquiries for a multi-location home care agency within 90 days of launch.
Reduction in cost per lead for a personal injury law firm through targeted Google Ads restructuring.
Return on ad spend for a roofing company running seasonal campaigns across Google and Meta.
"They already knew our industry before the first call. That's rare — and it saved us months of back and forth getting up to speed."
"The reporting connects every metric back to real outcomes. No fluff, no vanity numbers — just what actually matters to the business."
"I finally understand where my marketing dollars are going. Steady growth every quarter and I can actually prove it now."
Not sure where your budget is leaking?
We’ll look at your current digital presence — website, search visibility, ads, and social — and give you an honest picture of where you stand and what we’d prioritize. No pitch, no pressure. Just useful information you can act on whether you work with us or not.
Tell us about your business. We’ll look at what’s working, what isn’t, and where there’s room to grow — no pressure, just clarity.
Or text us — we actually respond.
Straight answers to the questions we hear most often. If something isn’t covered here, reach out directly — we’ll give you an honest answer.
Emily and Andrew are the founders of A & Em Marketing and the people who will actually be working on your account. Between them they have more than 15 years of experience in digital marketing across paid search, paid social, SEO, content strategy, and brand development. They started A & Em because they believed there was a better way to run an agency — one built on real relationships, genuine expertise, and work you can be proud of.
You will work directly with Emily and Andrew. That’s not a sales pitch — it’s how we’re built. We don’t have a team of junior account managers sitting between you and the people responsible for your results. When you email us, Emily or Andrew responds. When you have a strategy call, Emily or Andrew is on it.
We focus on home care, senior care, home services, and e-commerce — along with a handful of adjacent verticals like med spas, fitness studios, and real estate. We chose these industries because we have real expertise in them, not because they showed up on a list. If you’re not sure whether we’re a fit for your business, reach out and we’ll tell you honestly.
We offer SEO, AEO (answer engine optimization for AI and voice search), Google Ads, Meta Ads, programmatic advertising, landing page design and optimization, website design, content marketing, and consulting. We also offer traditional media coordination and white label services for other agencies.
AEO stands for Answer Engine Optimization. It’s the practice of optimizing your content so that AI tools like ChatGPT, Google’s AI Overviews, and voice search assistants surface your business when someone asks a relevant question. As more people search using conversational AI rather than traditional keyword searches, AEO is becoming as important as SEO. We build it into every content and search strategy we run.
Every client gets clear, regular reporting that shows exactly what’s happening with their marketing — what’s running, what it’s spending, what it’s producing, and what we’re doing about it. We don’t hide behind complicated dashboards or bury the numbers that matter. If something isn’t working, we’ll tell you before you have to ask.
Very. We’re not a 500-person agency where your email disappears into a ticketing queue. We’re two founders who take client communication seriously. You’ll have direct contact with Emily and Andrew and a response time that actually respects your time.
No. We believe in earning your business every month, not locking you in. We’ll talk about what commitment makes sense for your specific engagement, but we don’t believe in trapping clients who aren’t getting results.
We do, but on a limited basis. White labeling works well for certain tactical services, but we’ve found that the best marketing outcomes come from a direct relationship with the business owner or leadership team. Understanding your goals, your vision, and the direction you want to take the company isn’t something that translates cleanly through a middleman. When we work directly with you, we can build strategy that actually reflects how you want to grow — not just execute tasks handed down from another agency. So while we’re open to white label arrangements in the right circumstances, we’re selective about them for that reason. If you’re another agency exploring a white label partnership, reach out and we’ll have an honest conversation about whether it’s a good fit.
The easiest first step is our free marketing audit. We’ll look at your current digital presence — website, search visibility, ads, and social — and give you an honest picture of where you stand and what we’d prioritize. No pitch, no pressure. Just useful information you can act on whether you work with us or not.
